TechKNOWlogy Podcast | Season 3, Episode 5
Discover How Data, AI, and Technology Are Helping Businesses Scale Smarter
In this episode of TechKNOWlogy Podcast, host Ken Umansky sits down with Sheldon Poon, Co-Founder & CEO of Drive Marketing, to uncover the strategies behind exceptional business growth in one of the world’s most competitive industries.
From AI-powered decision-making and predictive analytics to data-driven marketing and scalable growth systems, this conversation reveals how modern businesses can use technology to gain a sustainable competitive advantage.
Meet Our Guest
Sheldon Poon
Co-Founder & CEO, Drive Marketing
Sheldon Poon has spent over two decades helping businesses leverage emerging technologies to drive measurable growth. As the Co-Founder and CEO of Drive Marketing, he has led teams that consistently outperform industry benchmarks through the strategic use of data, AI, and marketing technology.
His approach focuses on transforming complex business challenges into scalable, repeatable growth systems powered by analytics and innovation.
What You’ll Learn In This Episode
How AI Is Transforming Business Growth
Learn how organizations are using artificial intelligence to make smarter decisions, optimize performance, and improve business outcomes.
The Power of Data-Driven Marketing
Discover why quality data is the foundation of successful marketing and how businesses can leverage it to improve ROI.
Predictive Analytics & Decision Making
Understand how predictive models help businesses anticipate opportunities and stay ahead of the competition.
Scaling Growth Through Technology
Explore how technology can create repeatable systems that drive long-term business growth.
Overcoming Challenges in High-Performance Campaigns
Hear real-world lessons from managing complex campaigns and navigating unexpected technology hurdles.
Key Takeaways
✅ AI is becoming a competitive necessity for modern businesses
✅ Data quality directly impacts business performance
✅ Predictive analytics can uncover growth opportunities before competitors see them
✅ Technology-driven organizations scale faster and more efficiently
✅ Sustainable growth comes from systems, not luck
Why This Matters for Business Leaders
Whether you’re a:
- CEO
- CTO
- CIO
- Founder
- Marketing Executive
- Technology Leader
- Business Owner
This episode provides valuable insights into how technology, AI, and data can help your organization improve efficiency, increase revenue, and accelerate growth.
Listen Now
Ready to Scale Your Business with AI?
Explore how Performix can help your organization leverage AI, automation, and technology to drive measurable business outcomes.
