Technology
Jan 24, 2023

Top Web Development Trends

All industries must be aware of the following web development trends.

Poonkuzhale K

Top Web Development Trends

Worth your Attention!

Over the past three decades, a radical shift has occurred in how websites are built. Web development and web design go hand in hand since both focus on the aesthetics and functionality of websites and apps. And it's true that the word "web development" is often used broadly, encompassing not just the creation of websites but also their architecture and the coding of apps.

When it comes to creating websites, what trends should one follow? In what ways are they altering the web development industry? And how impactful can it be for your business? The answers are all here.

This article will detail the top web development trends that can help you improve your business value by employing valuable technological breakthroughs, be it in any sector, from agriculture to medicine.

Web Development Trends

1. Progressive Web Applications

Progressive Web Applications (PWA) have been around for quite some time. Since early 2018 all major browsers have been able to run applications in this category. Despite their apparent benefits, however, PWA technologies remain highly uncommon.

Using PWA, clients may save your site to their phones, much like an app. When using a PWA, you can get by with having and updating a website rather than creating a dedicated iOS or Android app.

Unexpectedly, we extensively use apps that can be accessed using a PWA. Popular services integrating PWAs into their mobile offerings include AliExpress, Avisales, Forbes, Starbucks, Tinder, Twitter, and Uber.

Business advantages of PWA apps:

  • There are expense savings on client development and re-engagement because customer return tools are free (retargeting, remarketing)
  • Quick performance and rapid loading
  • Miniature App-like functions (push notifications, geolocation, camera, microphone, Etc.)
  • Higher user engagement rates
  • Effortless user enrollment
  • Enhanced platform-to-platform conversion

PWA benefits come with certain drawbacks:

  • Absence of app store access
  • Limited device functionality usage
  • Internet reliance

2. AI Chatbots

Companies were "forced" under COVID-19 to digitize customer service to become more autonomous and less reliant on human support. As a result, operational expenses are decreased, and services are available around-the-clock to customers.

Chatbots are preferred by approximately 40 percent of all Internet users. The adoption of chatbots might reduce contact center agent labor expenses by up to $80 billion, which is predicted to increase the utility of chatbots over time.

Big brands like Starbucks, eBay, LinkedIn, and others are already using chatbots powered by artificial intelligence. Other major industry participants, including Google, Facebook, and Microsoft, continue investing in AI-based chatbot technology to make its solutions more functional and human-like.

Business owners can utilize AI chatbots to:

  • Create virtual assistants to communicate with visitors, automate analytical data collection required to enhance and market the portal, and employ chatbots to solve fundamental problems.
  • Chatbots can interact with clients, answer inquiries, and facilitate page navigation. This degree of participation improves the ranking of web pages and simplifies the user experience.

Please read about The importance of chatbots to your business and why they matter, and the best methods for realizing their full potential.

We frequently encounter this technology on the websites of banks, medical institutions, internet retailers, and government entities. Due to the delicate nature of their services, these sectors, in particular, place a premium on delivering exceptional customer support. A chat operator's availability is restricted, whereas a chatbot can serve users 24/7.

3. Parallax Scrolling 

The popularity of parallax scrolling is rising. When a user scrolls down a webpage, the background material (typically an image) travels faster than the foreground.

Unfortunately, it conflicts somewhat with mobile-first development, as the effect frequently does not function on small screens. However, developers can disable the effect for mobile users using CSS media queries.

4. Voice Search

Generation Z likes using voice assistants like Siri and Alexa to seek information. Even though voice assistants like Siri and Alexa will operate with any website, designers are doing their best to make it easier for them to do so by optimizing sites for voice search. By doing so, companies make their websites more accessible to people with hearing and vision impairments.

5. Industrial ML

With the advent of autonomous vehicles in the automotive industry and smart medical diagnostics in the healthcare sector, machine learning was a major factor in the growth of many sectors in 2022. 

Do you know

According to the most recent research, 83% of companies say that ML and AI technologies are important to their business strategy, and 48% of companies use AI to make good use of big data. Nonetheless, we wish to discuss industrialized ML.

ML procedures enable the application of AI and ML technology to real-world business problems. Industrial ML technologies provide software and hardware solutions to scale ML workflows and facilitate the creation and implementation of ML by businesses. This resulted in expedited AI adoption, enhanced tech department productivity, accelerated development and implementation, enhanced security, decreased expenses, and increased scalability.

6. Web 3

Recent years have seen a surge in debate over whether or not the current Internet architecture needs to be updated. Decentralized applications, such as blockchain, cryptocurrencies, metaverses, NFTs, and more, necessitate a new network architecture.

The concept of digital democracy is central to Web 3.0 design. Despite widespread skepticism, the number of Web 3-enabled apps is improving. More than $32 billion was invested in blockchain and cryptocurrencies in 2021, according to Statista. Furthermore, the market for non-fungible tokens shows no signs of slowing down. Therefore, there is good reason to anticipate the widespread adoption of Web 3 technologies throughout enterprise operations.

Performix has been doing so much with blockchain.

Read on for more insights: Blockchain in retail

Web 3 in Travel & Hospitality 

7. Augmented Reality and Virtual Reality

How websites cater to visitors' requirements is evolving due to AR and VR. In fact, by 2025, the augmented and virtual reality sectors might be worth $95 billion.

Businesses invest in augmented and virtual reality systems to expand their customer base. By differentiating themselves from the competition, they may further immerse their audiences. To increase engagement and sales, interactive and immersive content creation is essential.

Here are three ways that augmented reality and virtual reality can improve your company:

Virtual Trials

There are still benefits to shopping in-store, such as same-day pickup or free shipping, despite the staggering growth of the e-commerce industry. One of the main reasons shoppers still frequent brick-and-mortar establishments is so they can try things out in person.

It is common practice to make a transaction for a cosmetic, accessory, or apparel article without physically meeting the customer. Businesses may increase sales and customer loyalty by combining these digital experiences with AR. The Virtual Artist at Sephora, for instance, lets customers virtually try on a wide variety of products and select the exact color they prefer. By offering consumers a more accurate preview of how specific cosmetic products would look in person, this augmented reality technology has already been shown to increase sales.

360° Product Views

360-degree views of products driven by augmented reality let consumers get a better feel for the item before they buy it. Lowe's, for instance, provides clients with 360-degree images of its products, so they can examine them from any angle as though they were in a physical shop.

Virtual Sales Tours

Virtual tours can be used for more than simply fun; they can also help real estate agencies make more money. Virtual tours facilitate the buying process by enabling a personal walkthrough between the guest and the property before purchase. Recruiters and salespeople can regain time spent commuting thanks to the convenience of online walkthroughs. A virtual tour is beneficial for both the tourist and the company.

This virtual encounter enables firms to offer nearly lifelike services if a face-to-face meeting isn't feasible.

To succeed in today's competitive digital landscape, it's crucial to pay attention to and keep up with industry trends and advancements.

Web development's primary goal is to deliver a satisfying user experience and attractive user design even as the field embraces novel techniques, platforms, and concepts.

If you're looking for a technology partner that is up-to-date on the latest and greatest in the industry and can help you succeed in your digital transformation efforts and realize the full potential of your chosen solution, look no further than Performix, your destination for web development services and solution.

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