A step-by-step guide on devising the ideal framework for your tech startup's business plans for attracting investors and clients

Comprehensive advice for preparing the business plan for your tech startup, including managing finances, assembling a team, and formulating a marketing strategy.

Poonkuzhale K

A step-by-step guide on devising the ideal framework for your tech startup's business plans for attracting investors and clients

Writing a Tech Startup Business Plan

Entrepreneurs are the masters of their destinies. However, before you start rolling up your sleeves and getting ready for the challenges ahead, you must have a crystal clear idea of where you want to end up. Without a map, there is no way to get there! The most effective method to get your company off the ground is to have a business plan that is not only interesting but also intelligent, detailed and written in a way that will motivate the interest of potential investors and clients.

The first step in seeking financial backing is often to create a business plan. Before launching a company, the business plan is the most crucial document for any entrepreneur. Most investors will study them to understand more about your business, its goals, and the people leading the organization to drive them to invest in your project.

Here, we'll give you a hand by outlining the steps you need to frame a business plan for your tech startup. We'll go through how to find investors, where to look for growth opportunities, how to win new customers, and how to build your team.

Why do you require a business plan?

A business plan is a written document that details a company's objectives and strategies for achieving those goals through strategic planning across functional areas such as marketing, finance, and operations.

An understanding of the necessity of a business strategy is crucial before beginning its development. Among the many advantages of framing a business plan is the ability to gauge a startup's potential success in technology more accurately, elaborately,

  • To have a deeper comprehension of the company and its goals
  • Estimate future expenditures and resource requirements
  • Create a growth plan.
  • Bring in funding by appealing to investors.
  • Proving the startup's viability and growth through a pitch deck
  • Get the company ready to take on and win against significant obstacles.
  • Study the target market and the level of competition.

Let's explore how to build a business plan for a tech startup in multiple steps to ensure that all of these crucial elements are included. 

Components of tech startup business plan

To many aspiring business owners, the question of "how to develop a starting business plan" is pressing. Here we shall study each component of a business plan descriptively.

1. Begin with a company description

Two primary questions need to be addressed in any description of a startup: "Who is the entrepreneur behind the startup?"

"What measures would the founder take to ensure the startup's success?"

It serves as a startup pitch deck, gives in-depth information about the business plan, and has all the necessary aspects of attracting investors' attention, which includes

  • Company name and the site of the tech startup
  • Mission and Vision
  • Ambitions, both long and short-term
  • Definitions of ownership structures, such as limited liability companies, partnerships, and corporations
  • Products, services, and target audience
  • The inception date and origin narrative of the concept
  • The startup's competitive advantages and strengths
  • A summary of the founding members and team

It is possible to reason out how to build a business plan for a startup by first sketching out some basic ideas and then progressively expanding the material until it meets all the needs and conveys all the necessary business knowledge. Specifically, this component requires an in-depth description of the tech startup itself. The registration process for a corporation, limited liability company (LLC), or sole proprietorship can vary widely, so it's wise to have professional advice before settling on a business form.

2. Create an Executive Summary

Many first-time business owners need clarification on the executive summary and the business description while researching how to write a business plan. However, the reality is that it's much like the gap between a film's trailer and the actual movie.

The business plan is summarized briefly but comprehensively in the executive summary. Although it follows the same style as a business plan, the presentation of the data must be concise and clear. However, the following segments are required in the executive summary:

1. Put it last

The executive summary is the final section of the business plan and should be written last. Before writing the executive summary, you must finish researching the many parts of your startup business plan.

2 . Get the reader interested

The primary objective of an executive summary is to highlight pivotal elements of a technology company's business plan. To be effective, it must awaken readers' curiosity and encourage them to find out more. It is noteworthy, yet, to go into only a little recap.

3. Maintain structure

Your thoughts will be more readily understood using a clear summary format. Think about writing a concise but informative introduction, body, and conclusion. This format would help you extract crucial information from your technology business strategy.

4. Mention an Exit Strategy

Stakeholders should have access to an exit strategy. Technical due diligence by another company, a stock sale, or an employee buyout is all examples of this.

5. Incorporate facts

Getting investors on board should be your top priority. You'll make more of an impression with your startup's aims, experience, and market perspectives if they're grounded in reality. You may, for instance, share projections and market valuation with the audience.

6. Eliminate jargon/cliches

To ensure the success of your executive summary, you should steer clear of a few pitfalls. In other words, you should refrain from boasting about the crew's dedication. Investors are well aware of this. They have encountered countless other enthusiastic new businesses. Instead, present decision-makers with factual information and let them express it for you.

3. Find out the Target Market

This section is where you'll start giving more specifics about what you do for a living. By outlining the market opportunity first, you may provide an idea of the motivation for your digital startup. The only way to convince investors that your business idea has promise is to provide hard statistics about who those investors should be targeting. The marketing and sales plans that follow this section will benefit greatly from the information presented here.

Here, you get to show off all that audience research you did. Gather information on the following to get started:

  • Your intended audience's demographic information (age, income, gender, occupation, location)
  • Critical issues that your market faces
  • Target market priorities, values, and interests
  • Wants and needs of your intended consumer base

With more information about the potential customer base, the tech startup has a better chance of success and attracting investors. 

4. Competitive Research

Identifying your company's unique selling proposition is crucial during the early stage. The following questions will reveal answers to your research

  • Why should buyers purchase the product or service of the startup?
  • Can the startup better compete with already established companies? 
  • What's stopping consumers from buying things that are already on the market?

The founders of a tech business will be better equipped to distinguish themselves from the competition if they can provide convincing answers to the above questions and understand the competition's strengths and weaknesses.

Identify your competitors, categorize them, evaluate them, and apply a SWOT analysis.

SWOT Analysis

This is the final stage of any business plan sample for a technology startup.

  1. What sets you apart from the competitors and acts as a source of strength are the things you list under "strengths."
  2. Weaknesses are those areas in which you perform poorly or could be disadvantaged in a high-stakes situation.
  3. In business, opportunities are the knobs that can be greatly affected.
  4. In contrast to opportunities, threats are external and not decision-dependent, but they pose a risk to your startup.

Businesses often utilize the SWOT matrix to organize their information in a single document and set it as a base of their business strategy.

5. Devise a Financial Plan

Typically, a five-year financial forecast and analysis are included in the business plan template for tech startups. The investment decision will be bolstered by the economic strategy, guaranteeing the startup's viability.

To avoid misleading investors, financial plans should be as reasonable and realistic as possible rather than too optimistic. Moreover, investors know that companies can't earn money initially, so there's no need to provide an inflated and lucrative prognosis.

To have a sound financial strategy, you need to provide the following:

  • Predictions and Strategies for Raising Capital
  • Profit Generation Mechanisms for a New Venture
  • Human resource costs incurred for staffing and training.
  • Anticipated large expenditures in the form of mega payments.
  • Financial benchmarks that detail an expansion strategy
Effectiveness of Crowdfunding as a Source of Capital

It is critical to show examples of possible fundraising strategies to help acquire the startup funding needed to launch the technology business. Crowdfunding is an effective means of obtaining money, particularly for cutting-edge technological endeavors, and numerous websites worldwide are devoted to coordinating such initiatives.

But before bringing it up, startup entrepreneurs should research available platforms and weigh their benefits to select the best one. Compare the crowdfunding sites Kickstarter and Indiegogo, both reputable and popular on the web today, and opt for the one that suits your business plan.

6. Developing Marketing and Sales Strategies

Without effective advertising and selling methods, no digital company can hope to succeed. The sales strategy lays out the channels, including e-commerce, via which customers can buy the startup's products and services once they have been promoted through the marketing plan.

Getting new customers is the focus of this portion of a business strategy for a technology startup. The following are some of the fundamentals to be covered:

  • A thorough explanation of brand awareness programs
  • Pricing strategies and possible sales methods
  • Marketing campaigns and platform availability

7. Framing the Team Structure

Your business plan's final section should describe your startup's internal structure to potential backers. Organizational charts detailing the division of labor at various levels should be part of the business plan. So, in a nutshell, the business plan's section on team structure details the responsibilities of each member.

The elements that make up a typical tech startup's structure are:

Board of Directors

It is required that the business plan include the members of the board of directors. Everyone on the board needs to be introduced by name and position. Add their education, work history, talents, and other relevant information. The inclusion of a résumé appendix for the board of directors is recommended.

Leadership Group

The management team's track record in the tech sector will kindle potential investors' interest. Therefore, you should give an exhaustive account of their qualifications, roles, and accomplishments.

The Team

The founding team will include experts and industry veterans whose backgrounds and experiences complement one another. Graphic designers, inbound marketing pros, and coders are common roles in a tech startup's team. Discuss their strengths and the value they provide to the company by discussing their relevant professional experience.

And so,

As a startup entrepreneur, you know that having a solid business plan on hand is crucial to securing funding. But nobody wants to spend days laboriously crafting a business strategy for their fledgling IT company. Focusing on the day-to-day work of creating your software firm is where your attention is best served. But, no business should avoid the difficult and time-consuming process of devising a strategy for its initial foray as a startup. Even though no one template works for everyone, there are many to choose from and change. 

This blog has highlighted the essentials of any tech startup's business plan to help you save time; hence, keep this as your guide as you write your business plan to increase the likelihood that potential investors will receive it well.

Performix is well-known for its ability to aid new businesses in developing marketable products and services.

Check out what we can do for your startup with our software development services.

Book a call and get a free consultation to begin your journey

Your Partner for
Full Stack Mobile development

Get Started