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Meet Your Expert Guest

Eli Portnoy is a seasoned technology entrepreneur with extensive experience building successful tech companies and driving data-driven business insights. As CEO and Founder of BackEngine, Eli brings deep expertise in:

• AI-powered customer analytics and retention strategies
• Scaling technology solutions for enterprise clients
• Mentoring startups and guiding technology innovation
• Building customer-centric business operations

His background spans technology development, marketing strategy, and business growth, making him uniquely positioned to discuss the intersection of AI technology and customer success.

Connect with Eli on LinkedIn: linkedin.com/in/eliportnoy

Why This Episode Matters

In today's hyper-competitive B2B SaaS landscape, customer retention is the ultimate growth engine. This episode of TechKNOWlogy reveals how cutting-edge AI technology is transforming the way businesses understand, analyze, and act on customer feedback to prevent churn before it happens.

The Reality: Most companies are sitting on a goldmine of customer insights buried in support tickets, calls, emails, and interactions – but lack the tools to extract actionable intelligence from this data deluge.

The Solution: AI-powered platforms that automatically identify patterns, flag at-risk customers, and route critical feedback to the right teams in real-time.

Who Needs to Listen

SaaS Founders & CEOs

• Learn how to scale customer-centricity as your company grows
• Understand the hidden costs of poor feedback management
• Discover how AI can become your competitive advantage in customer retention

Customer Success Leaders

• Get actionable strategies for predicting and preventing churn
• Learn how to transform reactive support into proactive customer advocacy
• Understand how to leverage AI to scale your team's impact

Product Managers

• Discover how to capture authentic customer voice at scale
• Learn to identify product-market fit signals in customer conversations
• Understand how feedback analysis can drive feature prioritization

Revenue Operations Teams

• Learn how customer feedback directly impacts revenue metrics
• Understand the connection between feedback quality and growth acceleration
• Discover how to create feedback loops that drive business performance

B2B Marketing Leaders

• Understand how customer insights shape messaging and positioning
• Learn to identify expansion opportunities through feedback analysis
• Discover how satisfied customers become your best marketing channel

Key Insights You'll Gain

The Hidden Churn Signals‍

Eli reveals the subtle patterns in customer behavior that indicate dissatisfaction weeks before they actually cancel – and how AI can detect these signals automatically.

From Reactive to Proactive‍

Learn how successful companies are shifting from fixing problems after they occur to preventing them entirely through intelligent feedback analysis.

The Data Problem Every Company Faces

‍Understand why traditional feedback collection methods fail at scale and how AI solves the "needle in the haystack" problem of identifying critical customer insights.

Overcoming Human Bias

‍Discover how organizational growth creates blind spots and biases that disconnect teams from customer reality – and how technology can bridge this gap.

The Ownership Challenge

‍Learn why most B2B companies fail at customer feedback management and how assigning dedicated ownership can transform business outcomes.

ROI of Customer Listening

‍Get concrete examples of how companies with effective feedback systems significantly outperform their competitors.

Why TechKNOWlogy?

TechKNOWlogy is Performix's flagship podcast series dedicated to exploring how emerging technologies are reshaping B2B SaaS operations. Each episode features industry leaders sharing practical insights on leveraging technology for competitive advantage.

Our Mission: To bridge the gap between technological possibility and business reality, helping SaaS leaders make informed decisions about their tech stack investments.

The BackEngine Story

BackEngine represents the future of customer feedback management – an AI-driven platform that acts as your company's "listening device," automatically:

• Analyzing customer interactions across all touchpoints
• Identifying patterns that predict churn risk
• Routing critical feedback to relevant teams instantly
• Providing actionable insights for business growth

This isn't just another tech tool – it's a fundamental shift in how businesses stay connected to their customers' evolving needs.

Real-World Impact

The episode includes compelling case studies showing how companies using AI-powered feedback analysis have:

• Reduced customer churn by identifying at-risk accounts early
• Improved product-market fit through systematic voice-of-customer analysis
• Accelerated growth by turning customer insights into competitive advantages
• Enhanced team alignment by ensuring critical feedback reaches decision-makers

Perfect for Your Learning Path If You're:

Scaling a SaaS business and struggling with customer feedback management
Looking to implement AI solutions that deliver measurable ROI
Seeking to transform customer success from cost center to growth driver
Wanting to understand practical AI applications beyond the hype
Building a customer-centric culture in a growing organization

Listen Now and Transform Your Approach

Don't let valuable customer insights slip through the cracks. This episode provides the roadmap for building an AI-powered feedback system that turns every customer interaction into a growth opportunity.

Duration: Approximately 17 minutes of concentrated insights
Format: In-depth conversation with actionable takeaways
Value: Immediate strategies you can implement in your organization

Ready to revolutionize your customer feedback strategy? Tune in to TechKNOWlogy and discover how AI can transform your customer relationships from reactive to predictive.

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Deploy intelligent AI agents that work 24/7 for your business. From customer support automation to sales qualification, our custom AI solutions deliver immediate ROI. Free demo available.

‍ai@performixbiz.com