How many hours in a day are you away from your mobile? Maybe 2-3 hours? Your day starts with exercise app on your mobile and diet chart from a health app. Then there is current news to social media updates, non-traffic routes, official emails, shopping, bank, entertainment, education, grocery and other utilities. We are dependent on our mobile for almost everything. Mobile technology has changed our lives. Our smartphones are seemingly always in our hands and dictating our daily habits. As a result, mobile commerce trends are evolving, and this will continue to thrive in the future as well.
Mobile commerce is on pace control 73% of the global ecommerce market share by 2021, up from 59% back in 2017. Over the last six months, 79% of mobile users made an online purchase using their mobile devices.
One needs to stay up to date with the latest mobile commerce trends. Whether you’re using Shopify or another platform to sell online, it’s just impossible to ignore mobile consumers.
M-Commerce is evolving with the times. There are so many trends, which are prevailing it. Let’s discuss a few of them:
1. M-Shopping: We already know how M-commerce is dominating the global ecommerce market share. But the way people are using those devices to shop is changing.
In 2019, 57% of US consumers used a mobile retail app to learn more about a product.
Rather than using an Internet browser, more than half of US shoppers went straight for a mobile app to accommodate their shopping needs. This is a game-changer for Shopify store owners.
Apps are the future of m-commerce growth. To stay competitive, all businesses are having an app.
2. M-Sales: With mobile shopping on the rise, it’s no surprise that sales from smartphones are dominating. Consumers are doing more than just browsing via apps; they’re buying. The average order value from a mobile app is $102 compared to $92 from a mobile website. In fact, even businesses are more comfortable handling the sales from mobile. Uploading huge numbers of product/service pictures and each response of the customers are easy on mobile.
Single-click ordering: The shift to shopping from mobile apps will ease the checkout process. Placing an order online has historically required quite a bit of information from the consumer.
Think about what you need to process transactions on your ecommerce store.
• Customer name
• Credit card number
• Credit card expiration
• Card verification number
• Shipping address
• Billing address
• Email address
Manually entering this information each time a customer wants to buy something online is tedious. It’s extremely inconvenient from the small screen of a mobile device. That’s one of the reasons why shopping cart abandonment rates are so high from mobile websites. 97% of mobile site shopping carts are abandoned. But the shopping cart abandonment rate from mobile apps is just 20%. An ecommerce mobile app allows you to store customer information to their user profile. So, when it’s time to buy, they don’t need to enter those tedious details every time manually.
One-click ordering makes it possible for customers to complete the entire purchase process in one click. Super comfortable and fast.
4. It’s Social Commerce: Social commerce has evolved a lot. It’s easy for businesses to convert social traffic into sales. With Facebook and Instagram options for shopping, customers have a more direct way to buy products they see on social media. These features make it possible for businesses to tag products in posts, the same way that they tag a person.
A recent study suggests that brands using Instagram shopping have benefited from a 1,416% traffic boost and a 20% increase in revenue.
5. Voice-Shopping: Voice search is not limited to weather-related questions or asking for playing music. It has penetrated the ecommerce market. Voice shopping is expected to reach $40 billion by 2022.
Voice assistants like Siri and Alexa have been growing in popularity over the years. Furthermore, the way voice search is being used has shifted as well.
This will have a significant impact on mobile commerce, considering the fact that 40% of adults use voice search at least once per day. 20% of all searches on mobile devices are voice-based.
6. Mobile Chatbots: While chatbots have become a regular part of life, surprisingly, they are penetrating the mobile world as well. Most apps on the market are using chatbots. Chatbots have many benefits, which is why they are in such demand . Below is a list of some of the benefits.
• 24 hours customer service
• Personify the brand
• Seamless live chat
• Getting an instant response
• Answers to the simple questions
• Easy Communications
• Quickly resolves the complaints
• Detailed answers from experts
7. Virtual Reality & Augmented Reality: Mobile shopping apps have already started to use AR to improve the customer shopping experience. For example, a business that sells furniture online can use augmented reality to showcase what a product would look like in a customer’s home. This makes it possible for people to choose a color and see if an item will actually fit in the desired space.
Virtual reality and augmented reality have been popular buzzwords in the tech space for quite some time now. The use for this type of technology has endless opportunities. By 2025, the AR and VR industry is expected to reach $35 billion.
8. Omnichannel Mobile Shoppers: Omnichannel retail is the practice of selling products through multiple channels. An ecommerce website, mobile app, and physical store would all qualify as different mediums here.
73% of consumers shop using multiple channels. 75% of people expect those experiences to be consistent across each channel.
Furthermore, 73% of people are willing to switch brands if they aren’t getting a consistent omnichannel experience from one company.
Here’s an example. If you have an ecommerce mobile app, you can trigger a push notification when an app user enters one of your retail locations. The discount or promotion can give that person an extra incentive to buy. There’s a good chance that they’ll be consulting their phone anyway, so this provides the customer with even more motivation to convert.
M-Commerce is thriving with the emergence of new technologies, so global commerce will quadruple for sure. Businesses and consumers both need to be updated just to get maximum mileage from it.